Google Business Profile Posts

Google Business Posts are short updates published directly to your profile. They appear in your listing, in Google Maps, and — crucially — they tell Google your business is active and engaged.

Activity is what Google rewards. A business that posts twice a week sends a fundamentally different signal than one that hasn't posted in six months. Posts are one of the easiest, most controllable ways to maintain consistent activity on your profile.

Posts also provide additional keyword-rich content. When someone searches for "emergency plumber in Manchester," a post mentioning emergency plumbing services in Manchester gives Google another reason to show your listing.

Minimum: twice per week. That's the baseline we recommend and the standard we maintain for every client. Ideally, 4–5 posts per week will keep your profile consistently active.

The key principle is even distribution. Ten posts on Monday followed by silence until Friday is worse than two posts evenly spaced across the week. Google notices patterns — deliberate, steady activity is what gets rewarded.

Bulk uploading posts: Scheduling 10 posts to go out on the same day doesn't signal consistent activity. Spread them across the week.

Posting then disappearing: A burst of activity followed by weeks of silence is worse than doing nothing. Consistency is everything.

Generic content: "We're open!" every day doesn't add value. Vary your content and make every post count.

No call-to-action: Every post should tell the reader what to do next — call, book, visit, learn more.

Ignoring images: Posts with images get significantly more engagement. Always include a relevant, high-quality image.